The Geometry of Style
Diamond Shapes.
The shape of your diamond is the first thing people notice. From the timeless Round Brilliant to the celebrity-favorite Oval, find the geometry that matches your character.
The Round Brilliant: Perfect Fire
The most researched and popular shape in the world. It is scientifically optimized for maximum sparkle. With 58 facets, it is the only shape that can achieve a perfect 'Ideal' cut grade, making it the ultimate choice for classic brilliance.
The Oval Cut: Modern Elegance
Ovals are a contemporary favorite. Because of their elongated shape, they often look larger than round diamonds of the same carat weight. They also create a flattering, lengthening effect on the wearer's finger.
The Emerald Cut: The Hall of Mirrors
This is a 'step-cut' diamond with long, parallel facets. It does not sparkle with fire like a round diamond; instead, it offers a sophisticated flash known as the 'Hall of Mirrors' effect. This shape requires high clarity stones, as it shows everything inside.
The Pear & Marquise: Bold Statements
These shapes are for the individualist. The Pear (Teardrop) is romantic and unique, while the Marquise (Navette) is the most efficient shape for making a diamond look much larger than its actual weight suggests.
The Cushion & Radiant: The Romantic Blend
Cushion cuts have rounded corners and larger facets, giving them a 'crushed ice' look that is very vintage and feminine. Radiant cuts combine the square lines of an emerald cut with the fire of a round brilliant.
Ritzin Expert Protocol
"Your purchase should always balance the three pillars: Visual Impact, Longevity, and Integrity. If a stone satisfies these, its technical grade is merely a certificate—its beauty is for you."
Lifetime Cleaning
Visit any showroom worldwide for complimentary professional cleaning.
30-Day Policy
Total peace of mind with our risk-free return and exchange policy.
Digital Provenance
Every diamond includes a digital passport showing its ethical path.
Fair Value System
Our direct model provides up to 40% more value than boutiques.
Secure Custody
Your order is tracked and fully insured until it reaches your door.
Concierge Service
Our non-commissioned experts are available for unbiased guidance.
Education to
Experience.
The best way to understand the quality we've discussed is to see it for yourself.